Weekly marketing team meetings (or monthly for lower packages) Using tools: Trello/Breeze for tasks, Canva for visuals
Copywriter creates drafts (text + CTA) Account manager approves and delivers to client for review
Graphic designer creates static and animated visuals Video content is edited in CapCut/DaVinci/Adobe tools
Meta Business Suite for scheduling Buffer/Hootsuite as needed Posts are automated according to the calendar
Setting up campaigns in Ads Manager (FB/IG/Google/LinkedIn) Setting up target groups, locations, budgets and ads
Weekly review of metrics (reach, CTR, engagement) A/B tests on visuals and messages Changing strategy according to results
Client receives monthly report (PDF + presentation) Key figures + recommendations
All materials are archived in the cloud (pCloud/iTSmedia NAS) Campaigns are marked for future analysis